Promotional flyers for advertising your book

'Real life' can sometimes be just as effective as the internet for promoting a book...

Flyers for one of my early books.

A while back I reported on how one of my best sales periods came after I created some promotional flyers to advertise my books, and then distributed them to party-loving backpackers at the Full Moon Party in Koh Phangan (when I wasn't partying myself, that is).

My original flyer creations were fairly amateur efforts and weren't going to win any awards for graphic design, but they got the job done and helped gain me a few extra sales in the week that followed that Full Moon Party.

Since then I've designed more eye-catching flyers and used them on a few occasions with successful results. As you can see from the photo above, this time I went for colour flyers and for the design I basically just used the front cover of the book, then added a short text explanation to inform people where they can download the book.