Research suggests that certain 'trigger' words can influence a reader's perception of a book.
|Physical and subliminal conditions|
can alter a reader's perception of a book.
The full report stretches to eighteen pages, but to briefly summarise the results of their experiment, two groups of readers were given the same selection of books to read and then asked to rate each book out of ten. However, one subtle difference was that the second group was housed in a room where the temperature was kept five degrees higher than that of the first group.